M&S, Ryan Reynolds and Rosie Huntingdon all in the same sentence

Why? I hear you ask, well M&S launched it's AW11 advertising campaigns this week and who should be modelling their Autograph Print Advertising? Only the very delicious Ryan Reynolds and fellow hottie Rosie Huntington–Whiteley.

Welcome iconic fashion photographer Rankin into the mix to add some serious fashion weight to the campaign, add Wonderland Fashion Editor,Way Perry in to the mix as stylist and you are guaranteed something quite fresh. Goodbye Twiggy and Myleene with your horrible catalogue style shoots, hello subtle high-fashion looks without the scary price tags. It's like a hazy loved up Kooples shoot. 

M&S also introduces David Gandy into the Autumn Winter mix. This man, also known as my favourite male supermodel, is The New Face of Collezione. Shot by Uli Weber, the collection includes leather hold alls and roll necks, injecting some European flair into the thinking English mans wardrobe, well one can hope so anyway.

Claudia Schiffer launches new fashion range in 2011

Claudia Schiffer looked amazing as she did the school run earlier today in a pair of brown suede ankle boots, black skinny jeans, an autumn-coloured checked scarf, some bling shades, a rocking bag with some gold hardware and a cable knit jumper.

The supermodel is to follow in the steps of co-supermodel Kate Moss and launch a fashion line early next year.

Schiffer, who confirmed the news to WWD is to launch the project in October, which is only a week away so watch this space..